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Get More People To Your Website

Getting your website up and running is like getting your first job. It is scary and daunting. But Boosting Traffic to Your Website will be the most challenging part of your job, and it is a continuous love/hate affair that lasts forever. However, there are some things you can do to help you stand out and rank a bit higher than other websites selling similar goods.

Google ads are the most powerful tool for website owners but are not the only option. So, below, we’ll explore various methods, including search engine optimization (SEO), to boost traffic to Your Website.

What is Search Engine Optimization (SEO)?

SEO is optimizing your website to rank higher on search engine results pages (SERPs). This is where you combine on- and off-page methods to make your website more appealing to search engines (Google being the more dominant one).

  • First, do your keyword research, identify relevant words and phrases that relate to your business, and use these words throughout your content. However, don’t overuse the words; instead, write content where the words flow and make perfect sense to the reader (Google and others).

On-Page Optimization.

  • Second, your meta titles are crucial and should reflect the description of what you’re selling. For instance, if you sell shoes in Arklow. Your website’s homepage might have “Arklow shoe shop, Wicklow’s finest footwear shop” Then the meta title might have the words—Wicklow’s Best Shoe Shop in Arklow. But if you have hundreds more items, each meta tag should reflect each item for sale on your website.

Quality Content Updated Regularly.

  • Third, your website should keep your audience intrigued and interested in what you’re saying and, more importantly, selling. Also, keep your descriptions of what you are selling accurate and truthful. For example, if they look for a black shoe size ten, don’t let them land on a brown shoe size ten.
  • Backlinking is another way of Boosting Traffic to Your Website, and you should look at this easy way to get more interest from search engines. (Links from another website to yours)

Content Marketing Facebook, Etc.

Share as much of your content as possible on other social media platforms. For instance, post a blog on your website and a link on every other platform you can think of (Where relevant, of course). Content marketing improves your SEO and shows your standing in your industry. Ask your social media audience for likes and to share your content with others.

Run a small monthly prize for sharers and likes and post winners on your platforms. (This option is not available for some websites)

Email Marketing.

Build a mailing list and send targeted, worthwhile emails to encourage repeat visits to your website. Many free companies cater for email marketing, and some websites send an email every week while others keep to once-a-month postings. Also, keep your website fully optimized for mobile posting, and remember that over seventy per cent of young people use their phones to shop online.

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